Our research consortium covers over fifty countries.

"Live Better" project:

The large cross-cultural project in progress.

People across cultures hold diverse notions on the ideal type of well-being and on how a societal development may help achieve it. However, empirical studies into these two topics and their interaction are scant. We currently address these research gaps.

We plan to collect data from at least fifty countries. This data will help us create mappings of “ideal types of well-being” and of “folk theoriesof societal development”. We will also investigate psychological processes behind - regulatory focus, psychological motives, and cultural models of selfhoods.

Please feel invited to join us. Your involvement in our project can range from data collection in your country to all more advanced activities that researchers normally do, e.g., theoretical contributions, data analyses, manuscripts’ writing. Teams from all countries are welcome, but we are particularly interested in collaborations with countries currently underrepresented in psychological science, this is, with teams from Africa, Latin America, Eastern Europe and non-Confucian Asia. Teams from large multi-cultural countries, like India or Nigeria, are particularly encouraged to join us.

For more, please contact me at

The "Live Better" project has been already launched in the first half of 2022. Please feel encouraged to join us!

Past and minor projects:

"Good Development" project:

The "Good Development" (GD) study was launched in the beginning of 2020 and halted soon after due to pandemics. In it, we targetted similar problems to the "Live Better" project.

We are currently describing our findings from the GD study. If you want to join our research efforts, please join the "Live Better" project.

"Happiness Meanders" project:

In the "happiness meanders" project we collected data across fifty countries to study family happiness and ideal levels of happiness. Additionally, we collected data on frequency of experienced and expressed emotions to study "societal emotional environments", and on cultural models of selfhoods to better understand the interaction between self-construals and well-being.

We are currrently describing our findings. No new datasets are needed.

"Smile" project:

In the "Smile" project, we collected data from 44 cultures to study social perception of smiling individuals. We found that in some cultures, smiling individuals are perceived as less intelligent than non-smiling ones. For more, please see this paper.

Additionally, we employed this dataset to study effects of gender (in)equality on social perception of men and women. We found that the more gender egalitarian a society is, the more favourable the perception of men is. For more, please see this paper.

This project is finished.

Other minor research efforts:

Apart from large cross-cultural studies, I carry out minor research into the sense of responsibility, into social effects of pathogen prevalence, and into gender equality.